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MONASH COLLECTIONS

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MON1309: Records related to marketing plans and branding

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Series identifierMON1309Series titleRecords related to marketing plans and brandingSeries descriptionA small collection of marketing plans collected by Professor Stephen Parker while part of the Monash Identity Reference Group.Date range2002 - 2005Series typeUniversity SeriesLinear metreage0.18Extent (boxes)1Format, size, conditionFilesKeywordsClaytonExecutive Service

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Monash University brand identity review and implementation

Report to Monash Identity Reference Group on Brand Communications Testing

Report on Critical Success Factors for Monash South Africa

Report on Critical Success Factors for Monash South Africa

An Approach for the Future Moving from Institution to Identity

An Approach for the Future Moving from Institution to Identity

Summary Report on Monash Brand Positioning Stage 1, Volume 1 of 2

Summary Report on Past research on Monash Image and Reputation Issues Volume 2

Summary Report on Past research on Monash Image and Reputation Issues Volume 2

Report on Monash Brand Positioning Stage 1, Volume 1 of 2

Marketing Plan - Consultation Draft 2003-2005

Marketing Plan - Consultation Draft 2003-2005

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RELATED ENTITIES & SERIES

Creating entityOffice of Marketing and Communications